Al’s an IT industry veteran with more than 25 years senior executive level experience. As Chief Operating Officer at RSA Data Security Inc., the leading security software company, he led its transformation from a passive patent licensing operation to an aggressive, sales oriented software company. At RSA he negotiated partnership agreements with IBM, Intel, Compaq, Cisco and Nortel. Al was Chairman, President and CEO of Phoenix Technologies Ltd, the global BIOS software company. He revitalised Phoenix through the acquisition of Internet appliance business, Ravisent Technologies; investing in semiconductor and microprocessor designer Transmeta and spinning off Silicon Corporation.
Sarah qualified with Ernst & Young as a Chartered Accountant before joining its corporate finance team. She then spent six years with the BBC, firstly within commercial and investment strategy and then as Head of Financial Planning and Analysis. For the seven years before joining Tern PLC, Sarah was an outsourced Finance Director for SME businesses principally within high tech markets.
After 20 years as a venture capitalist, Angus is a specialist in growing b2b sales driven companies. As co-founder and Chief Executive of Billam PLC, an AIM quoted investment company formed in 2000, Angus was instrumental in investing in Cybit, a pre-revenue telematics business. He was responsible for changing Cybit’s business model, introducing technology, arranging the IPO, recruiting a new Chairman and CEO and assisted with its first acquisition, the Fleetstar division of Trafficmaster. Cybit is now the largest telematics business in Europe.
Bruce began his career with IBM and has extensive international sales management and board level experience in the software industry including senior level positions at DataWorks Corporation; London Bridge Software International and Codestream. Specialising in delivering high growth, high profit results through product development, portfolio repositioning and geographical expansion, Bruce was involved in the successful sale of a number of companies including Interactive UK; London Bridge and Codestream. Bruce is also an active angel investor in several high growth software businesses.
Alan has extensive experience as a Chairman and Non-Executive Director of private and public companies. He is a specialist in building and selling technology businesses. Previously, Alan was a partner at Ernst & Young and is one of the founding partners of the EY Management Consulting practice in the UK. For the last fifteen years he has been managing a portfolio of non-executive appointments.
The Audit and Remuneration Committees are chaired by Alan. He invites parties to attend as required.
Business leaders write the Tern PLC blog specifically for entrepreneurs and emerging business leaders in the cloud and IoT sectors. Why not join in the conversation and share your opinions and experiences.
One of the most exciting elements of starting a brand new business is precisely that word – brand. You have a blank canvas. Every aspect of your new organisation’s brand, from its tone of voice to its colour scheme – is up for grabs.
However, this choice and freedom can be overwhelming for many new business owners, particularly if they haven’t had previous experience of branding and marketing. Or it can go the other way, and a new entrepreneur can have very specific ideas of what their new brand should look like – the only problem is the individual, not the business, drives those ideas.
The internet can be a new entrepreneur’s greatest ally. Never has it been so quick, easy and cost-effective for business owners to research their markets, to seek out new contacts and to showcase their ideas. But it can also be a risky space. With search engines at their fingertips, potential customers, employers, partners and competitors can all too easily shine that lens back on you – which means that your online presence needs to be well thought out from the very beginning. Here are some areas that you should consider.