The Internet of Things (IoT) landscape is awash with dramatic statistics. Gartner suggests that IoT product and service suppliers alone will bring in $300 billion in revenue in 2020. The overall message to organisations is clear. The IoT era is here – why wouldn’t you want to be part of it? However, to be worthwhile, you need to understand how to monetise the IoT – how to create an IoT ecosystem within your organisation that adds real, tangible value. Download our guide and find out how to monetise the IoT.
The IoT is set to be more disruptive and far reaching than many realise. If approached correctly, it can transform entire business models and lead to unprecedented competitive advantage. It can revolutionise customer experience, streamline operations, completely alter product and service design and deliver new business models and revenue streams. In this guide we'll cover the essential enablers that will maximise IoT impact.
Technology plays a huge role in how business is done today. From actual product development and manufacture, through marketing and sales, to internal processes like HR and finance – there is technology available to streamline and innovate in every aspect of business you can think of. Here are the technology challenges that small businesses should be aware of – and the opportunities they should seek to harness.
Sales and marketing are two clearly interrelated business functions. A simplified view of each would state that the major function of marketing is to generate leads, while the major function of sales is to turn those leads into customers. In our insight guide find out how you can align your functions to deliver healthy business bottom lines.
Business leaders write the Tern PLC blog specifically for entrepreneurs and emerging business leaders in the cloud and IoT sectors. Why not join in the conversation and share your opinions and experiences.