We’re returning to our ‘brand basics’ blog series today, which guides you through some of the fundamental building blogs of creating, maintaining and evolving an appropriate and compelling brand for your IoT business.
Today, we’re considering a frequently-neglected yet crucial part of business branding – how to ensure consistency, especially as you grow.
In today’s blog, we’re back with our ‘brand basics’ series, which is exploring some of the fundamental building blocks of branding for new IoT businesses. The first in the series looked at the questions to answer before you begin – click here to read it. Next, we turned to the question of look and feel, and how you can best work with designers to define elements like logos, colours and fonts – you can explore that blog here.