Have you been following our blog series on how to start a new Internet of Things (IoT) business?
The first in the series explored turning a product or service idea into a tangible reality – click here to take a look. The second looked at marketing for IoT start-ups, which you can read here.
The third explored financing, looking at how you can position your new business to be as attractive as possible to funding sources – read that blog here. And the fourth examined how to keep all this momentum going once your IoT start-up is more established – click here to read it.
Assuming you’ve successfully followed all that advice, there may come a point where you’re seeking investment to help your IoT business grow either further – and it’s how to pull such a pitch together that we’re exploring today.
Today’s blog takes us back to our ‘brand basics’ blog series, guiding you through the principles of creating a powerful brand for your IoT start-up.
We started off by considering elements like look, feel and tone of voice – and then moved on to examine what happens to your brand as your business develops. How do you get your employees to commit to your brand? How do you ensure brand consistency after weeks, months or even years?