Most entrepreneurs like to think of themselves as visionary, innovative, forward-thinking. But what does it really take to be a modern business leader, a 21st-century entrepreneur?
CRM. IoT. Two acronyms that are increasingly important parts of modern businesses. First, a family of software applications designed to help organisations manage their customer relationships, from initial queries and sales processes all the way through aftersales care and customer support. Second, a new ecosystem of smart connected devices, collecting previously untapped data from across organisations’ premises – or from their products in situ – and turning it into tangible business intelligence.
