In today’s blog we’re returning to our series advising you on how to set up a brand new Internet of Things (IoT) business.
We started off by examining how you can develop the initial idea into a tangible product and business plan – click here to read that blog.
We’re returning to our ‘brand basics’ blog series today, which guides you through some of the fundamental building blogs of creating, maintaining and evolving an appropriate and compelling brand for your IoT business.
Today, we’re considering a frequently-neglected yet crucial part of business branding – how to ensure consistency, especially as you grow.
