One of the most exciting elements of starting a brand new business is precisely that word – brand. You have a blank canvas. Every aspect of your new organisation’s brand, from its tone of voice to its colour scheme – is up for grabs.
However, this choice and freedom can be overwhelming for many new business owners, particularly if they haven’t had previous experience of branding and marketing. Or it can go the other way, and a new entrepreneur can have very specific ideas of what their new brand should look like – the only problem is the individual, not the business, drives those ideas.
The internet can be a new entrepreneur’s greatest ally. Never has it been so quick, easy and cost-effective for business owners to research their markets, to seek out new contacts and to showcase their ideas. But it can also be a risky space. With search engines at their fingertips, potential customers, employers, partners and competitors can all too easily shine that lens back on you – which means that your online presence needs to be well thought out from the very beginning. Here are some areas that you should consider.