Today’s blog is the third in our series on starting and making a success of a new Internet of Things (IoT) organisation. We began with a discussion on developing the kernel of a business idea into a concrete plan, along with the skills and applications you might require – click here to read it.
Welcome back to our ‘brand basics’ blog series, where we’re guiding you through some of the fundamentals of business branding for IoT start-ups. Click here to read the first blog, which looked at the processes you should go through before developing a new brand. In this blog, we’re moving on to defining and building the look and feel of a new brand.