When meeting an investor for the first time, the pressure is on for entrepreneurs to deliver a killer presentation and create a favorable impression. This often makes you forget to ask your qualification questions necessary to judge if the investor is a good fit for your company. Use the early meetings to ensure all expectations are on the table to avoid disappointment or disenchantment later on.
Running a start-up or an SME? Whether it’s already crucial to your development plans, or merely a quiet hope in the back of your mind, it’s likely that you’ve at least considered the question of attracting and securing investment.